Ali Rez is one of the most awarded creative directors in the Middle East and South Asian region. Being ranked among the top 15 creative directors and top 10 art directors in the world by the Advertising Big Won Report. He has won more than 100 International Advertising Awards in his career, including Cannes Gold Lions, D&AD pencils, Clios, Effies, One Show, LIA and Dubai Lynx, among many others. Ali’s creative experience has contributed to BBDO being named Network of the Year by Campaign MENA, while he has led BBDO Pakistan to be named 2015 and 2016 Agency of the Year by Campaign Magazine, and to be named one of the 20 most creative agencies in Asia. He's brought home the first Gold Cannes Lion for Pakistan, won the only Gold Outdoor 2015 Clio in all of Asia, and has been a part of the Clio, Effie, and Ad Stars jury panels. Ali’s work has been exhibited at museums such as the Tate Britain, and he has lectured at prestigious institutions including Oxford University.
MANAGING DIRECTOR, MAXUS (GROUPM)
Sarwar Khan has been in the media/advertising industry for over 15 years now and is currently working with Maxus (groupm) as Managing Director. He started his career in 1999 with mullenlowe as a media planner and after five years left them as Director Media Services. In 2004, he joined Mindshare as the Head of Corporate Business where he spent a year and a half and had the opportunity to work on some of the leading brands in the country. In late 2005, he launched Maxus Pakistan and today Maxus is one of the leading media agencies in the country serving its clients across multiple disciplines like media planning and buying, activations, content development, brand consultancy and digital services.
CEO, MRB PAKISTAN
Mrs. Saima Qamar did her Masters in Psychology from University of Karachi in 1989 and got Advanced Diploma in Clinical Psychology (post magisterial) from the University of Punjab in 1992. She has more than 25 years of experience in Marketing & market research coupled with local and international exposure, and is known as 'GURU' in Qualitative research in Pakistan. Her marketing experience leads he towards strategy and planning, team building, Product / service development and essential integrated communication required for any business; during this tenure, she has headed two businesses in Marketing role and research industry(Head of Business Units) and two others in partial marketing capacity (as business development and strategy architect).
Her Marketing Research experience comprises of corporate communications, strategic client consulting, business management and development, systems / protocols and Knowledge development / management and developing, managing and training research teams.
As a chair person Kantar Insight: the scope now involves a broader function involving all 3 Kantar Brands (MRB, TNS and MB) in terms of client Leadership and consultancy, with a greater focus on developing Kantar Public( the social research and wing of Kantar ) and training and developing talent with greater focus on qualitative research.
RUSTOM J BOGA
(PORT GRAND – CEO)
Rustom has over 30 years Marketing, Communications and General Management experience. Recently joined Port Grand as its CEO.
Rustom Began his career with Unilever where after managing multiple brands, launched Standard Chartered Bank’s consumer banking business, then introduced Cupola’s franchise businesses at The Point (now Park Towers) and subsequently successfully operated multiple Advertising Agencies including his own – Fourays.
Last assignment was at Manhattan International / OMD as Chief Operating Officer where he managed a team of 100+ personnel and lifted his Agency to the #3 slot.
REGIONAL DIRECTOR FOR MIDDLE EAST & AFRICA
As Kantar Media’s Regional Director for Middle East & Africa he is responsible for business development and for media research businesses and operations based in the MENA region.
His initial education and training was in engineering, later joining the UK's Engineering Council gaining Professional Engineer status. He has also specialised in the field of Management Sciences and hold three postgraduate qualifications, including an MBA in Management from London.
He started his career in the UK Civil Service and then at Hitachi. He has been within this industry and at Kantar for over 26 years, during this time accumulating both an extensive and diverse international experience spanning 29 countries across engineering, operations, marketing, project management, business development and regional business management.
His professional ‘claim to fame’ is that he co-authored an audience measurement paper which was later selected as one of the top 30 world research best practice papers for the last decade by ESOMAR and published in 2007 in ESOMAR’s 'Best Practice - 30 Visions for the Future'.
MANAGING PARTNER – IRIS COMMUNICATIONS AND IMS KNOWLEDGE
A prominent, sought after entrepreneur, consultant trainer, and marketing researcher, Maryam Wazirzada is dedicated towards helping organizations unleash the untapped potential of their teams since the past 18 years. Her current strategic focus is on her marketing research business and along with that Maryam and her business partner, also happen to be the only women in Pakistan who also own a brand activation firm. Besides being a marketing consultant, Maryam has been passionate about corporate training for the past 15 years. She is also one of the few globally certified trainers in Pakistan for FranklinCovey, an internationally renowned brand of leadership and behavioral development training programs. In addition, her expertise and skills have allowed her to share her knowledge in her classrooms where she teaches Marketing Research, Marketing Management and Brand Management since the past decade.
MANAGING DIRECTOR, MONDELĒZ PAKISTAN
Usman Muneer is the Managing Director at Mondelēz Pakistan, maker of some of the world’s most iconic food and beverage brands, including Cadbury Dairy Milk chocolate, Tang and Trident gum. As Managing Director, Usman is responsible for leading the business to deliver short and long term growth agenda in Pakistan.
He has over a decade’s experience in managing consumer businesses across several international markets, including the Middle East, Africa and Pakistan. After graduating in Pakistan, Usman joined Procter & Gamble, where he spent his first five years managing iconic Shampoo brands like Head & Shoulders.
He then moved to Dubai where he managed P&G’s Personal Care portfolio for two and a half years for the Middle East, North Africa and Pakistan region. Following that, he moved to Johannesburg where he managed Pampers for sub – Saharan Africa that included markets like South Africa, Kenya, and Nigeria and was responsible for creating an Africa expansion plan for Pampers.
Under his leadership in last two years, Mondelez Pakistan has gained significant share in its core categories and has made strides in organizational culture and capability.
Usman grew up in Pakistan and holds a Masters of Business Administration with Honours from Lahore University of Management Sciences. Usman is an avid reader and a cricket fan.
Naveed Asghar is a seasoned professional and an astute marketer with over 23 years of emerging markets experience. He is currently working with HBL, Pakistan’s largest bank, which has a footprint in over 25 countries across 4 continents in the capacity of Chief Marketing Officer. Prior to joining the Bank, he has worked at senior levels with some of the most iconic brands such as Lipton, Coca-Cola, Knorr, Sunsilk etc. Naveed is known for his value addition and has a strong track record of consistent delivery with blue chip multinational companies like Unilever, Coca-Cola, Pepsi Lipton International and Fronterra. He holds a Masters in Business Administration degree from LUMS.
HEAD OF CORPORATE AFFAIRS (BRAND & MARKETING)
Khadija joined Standard Chartered Bank in February 1997 and took on the role as Head of Corporate Affairs in February 2014. Her role was expanded in November 2015 to include the Brand & Marketing portfolio. Previously, from 2012 to 2014, she was the Country Head of Talent Acquisition for Pakistan. Prior to this, Khadija led the Learning & Talent Development team in Pakistan from 2008 to 2012.
With over 18 years of experience at the Bank, Khadija has worked in multiple areas, including CB Marketing and Product Development, Human Resources and Corporate Affairs. During the Grindlays Bank regional acquisition, Khadija led change management and communications initiatives whilst heading Corporate Affairs for the Bank. During the local acquisition of Union Bank, Khadija was part of a change management team which ran culture workshops across Pakistan to help engage and integrate both Union and Standard Chartered Bank staff.
She has received a coaching skills certification from Results Coaching Systems, Dubai and is an IAF certified facilitator. At Standard Chartered Bank, she is a certified Gallup certified Strengths Finder coach and a Standard Chartered certified Expert level facilitator.
Khadija is a MS in Mass Communications from Boston University, Boston, USA and a BSc in Management from London School of Economics, London, UK.
EHSAN A. MALIK
CEO, Pakistan Business Council (PBC)
Ehsan Malik is currently the Chief Executive Officer of Pakistan Business Council, a research based business advocacy body representing the leading manufacturing and services businesses in Pakistan which include 22 multinational companies from 12 countries. Prior to joining PBC in January 2016, Ehsan was the Chief Executive Officer of Unilever Pakistan for nine years. Over a 24 year career with Unilever, Ehsan served as CEO of Unilever Sri Lanka and earlier led the consolidation of Unilever’s regional businesses in Egypt, Lebanon, Jordan, Syria and Sudan.
Ehsan is Member of the Board of Directors of Abbott Laboratories Pakistan Limited, IGI Life Insurance Limited, National Foods Limited, Gul Ahmed Textiles Limited and International Industries Limited.
A Fellow of the Institute of Chartered Accountants of England and Wales, Ehsan is an alumni of the Wharton and Harvard Business Schools.
With a major in Philosophy, Farah started her career as a banker. But when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back since. Passion and innovation are the driving factors in all Farah does - to look at brands and see potential where none existed, or to extract that one missing element which will make a campaign stand apart. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy or simply trend-spotting - these are the drivers of a perfect daily diet for Farah. Currently obsessing over ‘disruptive innovation,’ She runs her own brand consultancy and has a rich array of clients based in the US, Singapore, Malaysia, the UAE and Pakistan.
CEO OF LATITUDE (PVT.) LTD
Omar Jamil is the CEO of Latitude (Pvt.) Ltd, an affiliate of Grayling PR (part of the Huntsworth Group). Omar started his career in the field of finance, including time with Barings UK, Khadim Ali Shah Bukhari & Co (Merrill Lynch), and Citibank N.A. Having spent a few years in finance, Omar entered the field of journalism. Omar has written for major publications in Pakistan and abroad, including The Friday Times (Pakistan) and Red Herring (the U.S.), and holds an MS from Columbia University’s Graduate School of Journalism. After several years as a journalist, he went into the field of Public Relations. Omar has a proven track record in developing and implementing creative, issues-led PR campaigns, including time spent as a PR consultant for the Government of Pakistan. Omar established Latitude in 2010, and has since worked with a number of national and multinational brands, including Warid Telecom, Gul Ahmed, Rozee.pk, Dell, AkzoNobel (ICI Dulux), and Nestle Pakistan amongst others. Omar is a member of the South Asian Journalists Association, the International Public Relations Association, the Public Relations Consultants Association, the Marketing Association of Pakistan, and the Council of Public Relations Pakistan. He continues to write as a freelancer, and often contributes to leading English dailies, as well as Aurora magazine.
DIRECTOR MARKETING HALEEB FOODS LTD
Mansoor Nawaz have over 2 decades of work experience in organizations such as Nestle Pakistan, Engro Foods, Friesland Campina and Coca-Cola in positions as Group Brand Manager, New Initiatives Manager, Marketing Manager and more recently as Director Marketing at Haleeb Foods Ltd. He enjoys teaching and have been part of the LUMS adjunct faculty teaching ‘Corporate Entrepreneurship’ at the Suleman Dawood School of Business. He is a strong advocate of establishing critical concepts of POPs and PODs in the marketing process discourse.
HEAD OF MARKETING & SALES
Aamir Khawas a business graduate with an illustrious career spanning over 15 years with both local and multinational companies.
Aamir’s area of expertise lies within organizational growth and business development, Marketing, Sales and Supply Chain Management, Distribution Strategies with strong leadership and talent management skills. He has been a major contributor at various management & board level stakeholders based on his strategic depth & knowledge of business management.
During his career he has managed diversified teams both locally and internationally and he is a firm believer that its people who make a difference between possibility and impossibility.
DIRECTOR MARKETING @ RB
Fahad is an astute business leader & a passionate marketer at heart who believes in the power of insight, intuition & simplicity, with 16 years of proven performance across multiple geographies & FMCG categories.
He started his career at RB as a management trainee in 2001, after graduating from IBA, Karachi. After spending the first 2 years in operational sales, he moved to brand management into increasingly senior roles within RB and was promoted to a Regional Marketing Manager AME based in South Africa in 2008.
Fahad joined the global category team at RB CHQ in 2011 as a Global Brand Director on Dettol, and later did a short stint in Dubai as the Marketing Director Dettol for Developing Markets before returning to Pakistan as Director Marketing. During the last 12 months in the role, the RB marketing team has driven a broad based growth across the Health, Hygiene and Home portfolios.
Fahad is currently settled in Karachi with his wife and 3 kids, and loves to play football and golf over weekends.
CEO AND GM FOR RECKITT BENCKISER (RB)
Shahzeb Mahmood is the CEO and GM for Reckitt Benckiser (RB) West Asia (Pakistan and Afghanistan), one of Pakistan's major and oldest multinational FMCG businesses, employing 500+ people, multiple manufacturing sites and distribution across the country. RB Pakistan is one of the fastest growing businesses in the North Africa Middle East cluster and also globally seen as a high potential business. The business has multiple categories across household, Pharma and personal care.
Shahzeb joined RB after a successful 16+ year career working with Unilever across sales and marketing and across Pakistan, Singapore and West Africa. His experience includes operational roles in Pakistan (Sales Director Modern & General Trade, Marketing Director Beverages etc.), in Singapore (Global Director Channels & Customer) and in West Africa as VP Sales for the Unilever business.
Shahzeb is a graduate of the IBA in Karachi, BBA/MBA class of 1997. He is married with 3 children and a passionate sports person with particular interest in golf, cricket and football.