CEO AND GM FOR RECKITT BENCKISER (RB)
Shahzeb Mahmood is the CEO and GM for Reckitt Benckiser (RB) West Asia (Pakistan and Afghanistan), one of Pakistan's major and oldest multinational FMCG businesses, employing 500+ people, multiple manufacturing sites and distribution across the country. RB Pakistan is one of the fastest growing businesses in the North Africa Middle East cluster and also globally seen as a high potential business. The business has multiple categories across household, Pharma and personal care.
Shahzeb joined RB after a successful 16+ year career working with Unilever across sales and marketing and across Pakistan, Singapore and West Africa. His experience includes operational roles in Pakistan (Sales Director Modern & General Trade, Marketing Director Beverages etc.), in Singapore (Global Director Channels & Customer) and in West Africa as VP Sales for the Unilever business.
Shahzeb is a graduate of the IBA in Karachi, BBA/MBA class of 1997. He is married with 3 children and a passionate sports person with particular interest in golf, cricket and football.
DIRECTOR MARKETING @ RB
Fahad is an astute business leader & a passionate marketer at heart who believes in the power of insight, intuition & simplicity, with 16 years of proven performance across multiple geographies & FMCG categories.
He started his career at RB as a management trainee in 2001, after graduating from IBA, Karachi. After spending the first 2 years in operational sales, he moved to brand management into increasingly senior roles within RB and was promoted to a Regional Marketing Manager AME based in South Africa in 2008.
Fahad joined the global category team at RB CHQ in 2011 as a Global Brand Director on Dettol, and later did a short stint in Dubai as the Marketing Director Dettol for Developing Markets before returning to Pakistan as Director Marketing. During the last 12 months in the role, the RB marketing team has driven a broad based growth across the Health, Hygiene and Home portfolios.
Fahad is currently settled in Karachi with his wife and 3 kids, and loves to play football and golf over weekends.
HEAD OF MARKETING & SALES
Aamir Khawas a business graduate with an illustrious career spanning over 15 years with both local and multinational companies.
Aamir’s area of expertise lies within organizational growth and business development, Marketing, Sales and Supply Chain Management, Distribution Strategies with strong leadership and talent management skills. He has been a major contributor at various management & board level stakeholders based on his strategic depth & knowledge of business management.
During his career he has managed diversified teams both locally and internationally and he is a firm believer that its people who make a difference between possibility and impossibility.
DIRECTOR MARKETING HALEEB FOODS LTD
Mansoor Nawaz have over 2 decades of work experience in organizations such as Nestle Pakistan, Engro Foods, Friesland Campina and Coca-Cola in positions as Group Brand Manager, New Initiatives Manager, Marketing Manager and more recently as Director Marketing at Haleeb Foods Ltd. He enjoys teaching and have been part of the LUMS adjunct faculty teaching ‘Corporate Entrepreneurship’ at the Suleman Dawood School of Business. He is a strong advocate of establishing critical concepts of POPs and PODs in the marketing process discourse.
CEO OF LATITUDE (PVT.) LTD
Omar Jamil is the CEO of Latitude (Pvt.) Ltd, an affiliate of Grayling PR (part of the Huntsworth Group). Omar started his career in the field of finance, including time with Barings UK, Khadim Ali Shah Bukhari & Co (Merrill Lynch), and Citibank N.A. Having spent a few years in finance, Omar entered the field of journalism. Omar has written for major publications in Pakistan and abroad, including The Friday Times (Pakistan) and Red Herring (the U.S.), and holds an MS from Columbia University’s Graduate School of Journalism. After several years as a journalist, he went into the field of Public Relations. Omar has a proven track record in developing and implementing creative, issues-led PR campaigns, including time spent as a PR consultant for the Government of Pakistan. Omar established Latitude in 2010, and has since worked with a number of national and multinational brands, including Warid Telecom, Gul Ahmed, Rozee.pk, Dell, AkzoNobel (ICI Dulux), and Nestle Pakistan amongst others. Omar is a member of the South Asian Journalists Association, the International Public Relations Association, the Public Relations Consultants Association, the Marketing Association of Pakistan, and the Council of Public Relations Pakistan. He continues to write as a freelancer, and often contributes to leading English dailies, as well as Aurora magazine.
With a major in Philosophy, Farah started her career as a banker. But when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back since. Passion and innovation are the driving factors in all Farah does - to look at brands and see potential where none existed, or to extract that one missing element which will make a campaign stand apart. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy or simply trend-spotting - these are the drivers of a perfect daily diet for Farah. Currently obsessing over ‘disruptive innovation,’ She runs her own brand consultancy and has a rich array of clients based in the US, Singapore, Malaysia, the UAE and Pakistan.
EHSAN A. MALIK
CEO, Pakistan Business Council (PBC)
Ehsan Malik is currently the Chief Executive Officer of Pakistan Business Council, a research based business advocacy body representing the leading manufacturing and services businesses in Pakistan which include 22 multinational companies from 12 countries. Prior to joining PBC in January 2016, Ehsan was the Chief Executive Officer of Unilever Pakistan for nine years. Over a 24 year career with Unilever, Ehsan served as CEO of Unilever Sri Lanka and earlier led the consolidation of Unilever’s regional businesses in Egypt, Lebanon, Jordan, Syria and Sudan.
Ehsan is Member of the Board of Directors of Abbott Laboratories Pakistan Limited, IGI Life Insurance Limited, National Foods Limited, Gul Ahmed Textiles Limited and International Industries Limited.
A Fellow of the Institute of Chartered Accountants of England and Wales, Ehsan is an alumni of the Wharton and Harvard Business Schools.
HEAD OF CORPORATE AFFAIRS (BRAND & MARKETING)
Khadija joined Standard Chartered Bank in February 1997 and took on the role as Head of Corporate Affairs in February 2014. Her role was expanded in November 2015 to include the Brand & Marketing portfolio. Previously, from 2012 to 2014, she was the Country Head of Talent Acquisition for Pakistan. Prior to this, Khadija led the Learning & Talent Development team in Pakistan from 2008 to 2012.
With over 18 years of experience at the Bank, Khadija has worked in multiple areas, including CB Marketing and Product Development, Human Resources and Corporate Affairs. During the Grindlays Bank regional acquisition, Khadija led change management and communications initiatives whilst heading Corporate Affairs for the Bank. During the local acquisition of Union Bank, Khadija was part of a change management team which ran culture workshops across Pakistan to help engage and integrate both Union and Standard Chartered Bank staff.
She has received a coaching skills certification from Results Coaching Systems, Dubai and is an IAF certified facilitator. At Standard Chartered Bank, she is a certified Gallup certified Strengths Finder coach and a Standard Chartered certified Expert level facilitator.
Khadija is a MS in Mass Communications from Boston University, Boston, USA and a BSc in Management from London School of Economics, London, UK.
Naveed Asghar is a seasoned professional and an astute marketer with over 23 years of emerging markets experience. He is currently working with HBL, Pakistan’s largest bank, which has a footprint in over 25 countries across 4 continents in the capacity of Chief Marketing Officer. Prior to joining the Bank, he has worked at senior levels with some of the most iconic brands such as Lipton, Coca-Cola, Knorr, Sunsilk etc. Naveed is known for his value addition and has a strong track record of consistent delivery with blue chip multinational companies like Unilever, Coca-Cola, Pepsi Lipton International and Fronterra. He holds a Masters in Business Administration degree from LUMS.
MANAGING DIRECTOR, MONDELĒZ PAKISTAN
Usman Muneer is the Managing Director at Mondelēz Pakistan, maker of some of the world’s most iconic food and beverage brands, including Cadbury Dairy Milk chocolate, Tang and Trident gum. As Managing Director, Usman is responsible for leading the business to deliver short and long term growth agenda in Pakistan.
He has over a decade’s experience in managing consumer businesses across several international markets, including the Middle East, Africa and Pakistan. After graduating in Pakistan, Usman joined Procter & Gamble, where he spent his first five years managing iconic Shampoo brands like Head & Shoulders.
He then moved to Dubai where he managed P&G’s Personal Care portfolio for two and a half years for the Middle East, North Africa and Pakistan region. Following that, he moved to Johannesburg where he managed Pampers for sub – Saharan Africa that included markets like South Africa, Kenya, and Nigeria and was responsible for creating an Africa expansion plan for Pampers.
Under his leadership in last two years, Mondelez Pakistan has gained significant share in its core categories and has made strides in organizational culture and capability.
Usman grew up in Pakistan and holds a Masters of Business Administration with Honours from Lahore University of Management Sciences. Usman is an avid reader and a cricket fan.
REGIONAL DIRECTOR FOR MIDDLE EAST & AFRICA
As Kantar Media’s Regional Director for Middle East & Africa he is responsible for business development and for media research businesses and operations based in the MENA region.
His initial education and training was in engineering, later joining the UK's Engineering Council gaining Professional Engineer status. He has also specialised in the field of Management Sciences and hold three postgraduate qualifications, including an MBA in Management from London.
He started his career in the UK Civil Service and then at Hitachi. He has been within this industry and at Kantar for over 26 years, during this time accumulating both an extensive and diverse international experience spanning 29 countries across engineering, operations, marketing, project management, business development and regional business management.
His professional ‘claim to fame’ is that he co-authored an audience measurement paper which was later selected as one of the top 30 world research best practice papers for the last decade by ESOMAR and published in 2007 in ESOMAR’s 'Best Practice - 30 Visions for the Future'.
CEO, MRB PAKISTAN
Mrs. Saima Qamar did her Masters in Psychology from University of Karachi in 1989 and got Advanced Diploma in Clinical Psychology (post magisterial) from the University of Punjab in 1992. She has more than 25 years of experience in Marketing & market research coupled with local and international exposure, and is known as 'GURU' in Qualitative research in Pakistan. Her marketing experience leads he towards strategy and planning, team building, Product / service development and essential integrated communication required for any business; during this tenure, she has headed two businesses in Marketing role and research industry(Head of Business Units) and two others in partial marketing capacity (as business development and strategy architect).
Her Marketing Research experience comprises of corporate communications, strategic client consulting, business management and development, systems / protocols and Knowledge development / management and developing, managing and training research teams.
As a chair person Kantar Insight: the scope now involves a broader function involving all 3 Kantar Brands (MRB, TNS and MB) in terms of client Leadership and consultancy, with a greater focus on developing Kantar Public( the social research and wing of Kantar ) and training and developing talent with greater focus on qualitative research.
REGIONAL CREATIVE DIRECTOR (BBDO MIDDLE EAST & PAKISTAN)
Ali Rez is one of the most awarded creative directors in the Middle East and South Asian region. Being ranked among the top 15 creative directors and top 10 art directors in the world by the Advertising Big Won Report. He has won more than 100 International Advertising Awards in his career, including Cannes Gold Lions, D&AD pencils, Clios, Effies, One Show, LIA and Dubai Lynx, among many others. Ali’s creative experience has contributed to BBDO being named Network of the Year by Campaign MENA, while he has led BBDO Pakistan to be named 2015 and 2016 Agency of the Year by Campaign Magazine, and to be named one of the 20 most creative agencies in Asia. He's brought home the first Gold Cannes Lion for Pakistan, won the only Gold Outdoor 2015 Clio in all of Asia, and has been a part of the Clio, Effie, and Ad Stars jury panels. Ali’s work has been exhibited at museums such as the Tate Britain, and he has lectured at prestigious institutions including Oxford University.
MANAGING PARTNER, IAL
Imtisal Abbasi is creator of the iconic Commander Safeguard character and perhaps the only Pakistani creative director to have provided global creative leadership for a billion dollar brand. More recently he co-authored the screenplay of Ho Mann Jahan which is amongst the top 3 biggest hits of 2016. Having brought IAL Saatchi right at the top of the A-List, his entrepreneurial drive has led him to set up of what is now the largest digital advertising consultancy of Pakistan and a prestigious post production facility. When he's not at work in IAL as its Managing Partner he can be found on a golf course or with his two teenage sons. Fiercely private, Imtisal is the guardian of a thousand secrets, many his own.
CEO, REIMAGINE - MANAGEMENT CONSULTANCY
Uzman Jaffrey is an Independent Consultant who set up his practice in January 2016 under the name of ‘Reimagine’ based in Karachi. He has completed a number of assignments for several clients which include Adamjee Foods, EBM, Chalk (UAE) and Bank Alfalah.
Prior to starting his consulting practice, Uzman has worked with Unilever, Jang Group, HBL, AL-Rajhi Investment Group (KSA) and Aman Foundation. He has held a number of senior positions during his career.
He has versatile experience in brand, marketing, innovation and general management. His key strengths lie in business strategy formulation and execution and in developing human capital to orchestrate company objectives.
He has developed his own training programs, which impact thought and mind to achieve desired results. He has conducted various workshops in following areas:
Reimagine the ‘art of presentation’.
Branatomy – proprietary brand and marketing matrix
Uzman did his MBA in 1997 from the Lahore University of Management Sciences (LUMS).
GM, ADCOM LEO BURNETT
17 years in the industry, primarily with JWT, O&M, Publicis Red, (a short freelance stint in London), currently with Adcom Leo Burnett as General Manager, planning world domination.
Manghi's career began as a copywriter, followed by 8 consecutive years as a creative director, often (ironically) playing strategy lead. 5 years ago he put on a suit and switched from creative to management.
VICE PRESIDENT, MARKETING FOR COCA-COLA
Shakir Moin is the Vice President, Marketing for Coca-Cola China, Korea, Hong Kong, Taiwan, Mongolia and Macau.
In his current role, Shakir leads marketing strategy, execution, innovation, ecommerce and marketing capability development for Coca-Cola portfolio of beverage brands in the 6 markets. Shakir has been with The Coca-Cola Company since December 1996. Over the past twenty years, Shakir has lived and worked in eight countries in Asia Pacific, in various marketing and general management roles. His last assignment was based in Thailand, as Vice President, Marketing for Coca-Cola ASEAN.
Shakir was awarded “Asian Super Achiever Award” by CMO Asia in 2010. He has also won the coveted Coca-Cola Worldwide Marketing Excellence Award multiple times.
VICE PRESIDENT COMMUNICATIONS, TETRA PAK
Khaled is the Vice President Communications for the Greater Middle East and Africa region with over a now responsible for Tetra Pak’s communications, advertising and sponsorships strategy, crisis management and security planning and execution throughout the region.
He has more than 5 years’ experience, which started in advertising and then continued in international sales, marketing and branding in Fast Moving Consumer Goods (FMCG) and Food Packaging Industries.
Khaled has been in senior leadership positions with regional and global responsibilities in over countries with multinational companies including Tetra Pak and The Coca-Cola Company.
Khaled has a Bachelor of Commerce degree from Concordia University - Canada. He also completed several executive programmes in leadership and management at Ashridge - UK, IMD - Switzerland and Harvard Business School - USA.
In his ‘spare’ time, Khaled is also a serial investor in several start-ups, an American Environmental Technology Company (Green Source Energy), a Lebanese Private Bank (Cedrus Bank), a Trendy Swedish Beverage Company (Caliente) and is a Co-Founder and CEO of a Global Social Media Company based in Dubai (My-Sign).
Khaled is a board member of the Marketing Society Middle East and a regular speaker at International Marketing and Branding conferences around the world where he candidly shares his extensive experience, learnings and observations.
EXECUTIVE CREATIVE DIRECTOR, OGILVY & MATHER
Sadia is a Creative Strategist, qualified film maker and one of Campaign Asia’s Women to Watch in Marketing.
Sadia began her career at JWT as an art director. A Postgraduate in Global Media and Postnational Communications, and a Chevening Scholar, she is clearly a pioneering force in the industry. Sadia believes that she “fuses creative leadership with a strategic outlook” which she has brought to household names such as Olpers, Kraft, Sunsilk, Cadbury, Coca Cola and Knorr.
Sadia is a Fulbright Scholar with almost 15 years experience in Advertising.
She also teaches at the art school she graduated from and at a business school in Karachi.
CEO, WHAT’S NEXT
Born in a family of engineers at birth it was decided that Ali would continue the legacy. Graduated in 1998 from the University of Kansas with majors in Civil engineering and Business administration. He started his career with an engineering consultancy as resident engineer. Ali then moved to Pakistan in 2003 and started a career in communications & advertising, a field he was always passionate about.
He spent close to 2 years working on public relations for global brands such as P&G, Toyota Indus, Emirates Airlines, TCS and others. Ali has extensive experience of telecommunications industry and led the creative and media team that relaunched telecom leaders Mobilink, Telenor & Ufone in Pakistan and Banglalink in Bangladesh along with launching iconic brands like Indigo, Jazz, Talkshawk, djuice & easypaisa. In 2006 Aurora Awards his agency team won 9 awards for Telenor’s ad campaigns and PAS award for Ufone communications in 2012 & 2015. Ali focuses on building communication strategies and executions that lead to work that is effective because it is fresh, entertaining and intelligent. He has extensive experience at senior management level working in top agencies on clients both multinational and local conglomerates, be it repositioning a global brand like Dettol or a local market leader Gul Ahmed, media buying and planning for telco giant Telenor or local beauty brand Skincare, Strategic Communication for international donor USAID or local social marketing organization Greenstar, experiential marketing for single largest activation project for British American Tobacco or local dairy visionaries Engro Foods, he has closely worked in sectors ranging from airlines, beverages, confectionary, dairy, energy drinks, FMCG, telecom, tobacco and others.
With over 18 yrs. of experience in management, marketing communications and advertising he is credited for turning around 2 leading agencies from years of operating losses to positive earnings within the first year of taking over operational reigns while delivering significant growth every year after. In 2016 he launched a creatively led entertainment company “What’s Next” that solves business problems with audio-visual content and brings a unique storytelling ability that elevates brand messages in today’s media saturated marketplace.
HEAD OF SALES, FACEBOOK (DUBLIN)
Joe Cummiskey is head of sales for the Middle East, Africa, and Pakistan business for Facebook based in Dublin, Ireland. He has over ten years’ experience in online advertising. Prior to joining Facebook, Joe held various roles in Google’s EMEA headquarters with a special focus on emerging markets and growth in the Middle East. Joe was born in Ireland, raised in California, has worked and studied in France and Australia, and enjoys a game of golf and tennis. He holds an M.B.A. from the UCD Michael Smurfit Graduate Business School.
CEO, J. WALTER THOMPSON PAKISTAN
A Hunter, a hiker & a diehard F1 fan. A gregarious, outgoing and adventuress guy who believes in taking up challenges & harnessing the chaos. Aware of life’s challenges, he affirms life without resentment. 17 years back got into advertising by an accident, and ever since then, that accident became a passion.
Started his career with Publicis and Hewlett Packard as his first ever client. Then the quest commenced through Orient McCann, Ogilvy, Evernew & then reached at J. Walter Thompson almost 6 years back. Was tapped to set up Walter Pakistan which grew rapidly under his leadership, producing highly awarded and effective work for its clients. In November 2015 was promoted as CEO of J. Walter Thompson Pakistan.
Through this journey he worked on some of the biggest brands like Coca-Cola, Nestle, BAT, Unilever, Pepsi & a lot of other local clients, which gave him the skills & expertise to carry out this voyage smoothly & faster than ever before.
He strongly believes in team work and unison. Words like respect, trust, integrity & credibility are guardrails for his professional career.
EXECUTIVE CREATIVE DIRECTOR – MULLENLOWE MENA
Global citizen. Creative junkie. Technology geek. Art lover. Floyd worshipper. Cricket buff. Proud dad. Shahbaz is an award-winning creative soul, with over 19 years of through-the-line experience in a wide range of sectors, across Asia-Pacific, U.S.A. and Middle East.
Having worked for agencies such as Asiatic JWT, JWT Bangkok, Interflow, Ogilvy, Fallon, Carmichael Lynch, ICLP, Promoseven 360, MullenLowe Mena. He combines innovative thinking with a commercial eye to ensure creativity that gets results.
During his career, he has worked on brands like American Express, Shell Oil, Lipton, Close-Up, Hyundai, Polaris, Coleman, Timex Watches, BMW, Gibson Guitars, Qualcomm, Skywards, DHL, Porsche, Pepsi, McDonalds, GNB, GM, Opel, Emaar, The Dubai Mall and many others.
His work has been recognized at various international creative awards shows, including Clio’s, New York Festivals, Spikes Asia, Summit International Awards, Golden Montreux, One Show, Epica, HOW Magazine digital awards to name a few.
CEO BOND ADVERTISING & BOND PR
Seema went to Mount Holyoke College, USA and pursued academic instruction in politics, economics, literature, film...and all things wonderful. Her background combines Socio-economic Development with an expertise in Communications. She followed this up with a stint at Central St Martin's in film. She joined the advertising business and it was love at first sight! She produced a television show on advertising "The Big Idea", which won her the “Exceptional Contribution Award” from the Pakistan Advertising Association.
Seema taught, spoke, wrote and produced many a campaign. Won awards. Lectured at various educational institutions. Seema has also served as Council Member for the Marketing Association of Pakistan, Special Olympics Pakistan & is a board member of APWA RLCC (Raana Liaquat Crafts Colony). Seema has served as a juror for Communication Design theses at the IVSAA for a number of years. Seema is involved in pro bono communication work for a number of organisations including TCF, Special Olympics, RLCC & Karawan e Hayat.
Seema is member of the Executive Committee of the Pakistan Advertising Association (PAA).
Seema now runs Bond Advertising & Bond PR and continues her love affair with pr & advertising.
MANAGING DIRECTOR, MEDIA | DIGITAL, KANTAR IMRB
Over the last 25 years, that he has been in market research and consultancy, Hemant has been a witness to dramatic changes in the media landscape and consumption.
From the time when Print and Radio were the primary vehicles of communication, to the rise of Cable & Satellite Television, and now in the era of Digital media, he has worked with media owners, advertisers, content creators and media planners to set up audience measurement systems, evaluation metrics as well as understanding audience preferences to develop relevant content.
His current focus is on understanding how social media, online and mobile can be used effectively to communicate and build audience connect
Hemant is an MBA from University of Mumbai and been with Kantar since 1989.
FORMER CEO AND FOUNDER OF MUTUALMIND
Former CEO and Founder of MutualMind, a social analytics software company based in Dallas, USA. Accomplished executive and entrepreneur with vision and hands-on experience in digital strategy, transformation, product development, digital media measurement, customer experience and insights using data and analytics.
JWT, LEADING KARACHI DIVISION
Having managed accounts and communications in four markets, Sara brings a progressive and driven approach to the world of advertising. Currently working with J Walter Thompson Pakistan, Sara leads the Karachi office on both MNC and Local power clients such as Unilever, Shell, HBL, GSK, Engro and EBM.
Sara began her journey with JWT Pakistan 13 years ago, but made her way to JWT Bangkok and JWT London in regional and global roles and also managed the Unilever portfolio at LOWE MENA for the MEA market. She has a Communications degree from Bennington College, USA.
(SR. FELLOW – MARKETING, INSTITUTE OF BUSINESS MANAGEMENT (IOBM))
Ejaz Wasay joined the Institute of Business Management as Senior Fellow Marketing in January 1, 2011. A year later, he was appointed Head of the Department of Media Studies, a position he has held since, in addition to his teaching role in Marketing. His association with academia goes back to 2005 – having started out as a Visiting Faculty. He has over 37 years of industry experience in Marketing, Corporate Communications and Advertising. He has worked with several leading local companies as well as MNCs including United Bank Limited, Orient McCann-Erickson, Lever Brothers (now Unilever), Glaxo, Philips and Gillette. With Gillette over a period of 10 years (1984 to 1994), he worked in Pakistan, Brazil and the Middle-East, and was last based in Dubai – UAE, as Marketing Manager Middle East. He remained a Council Member - Marketing Association of Pakistan (MAP) for over 15 years, and was its President in 2005. He has been writing on Marketing-related subjects for publications such as Aurora and Marketing Review for over 20 years. He has been a Jury Member of PAS Awards since its inception.
DIGITAL MARKETING STRATEGIST & TRAINER GOOGLE PARTNER AND FOUNDING PARTNER AT BURN THE SKY
Rob is a digital marketing strategist and trainer specializing in mobile marketing, mobile commerce and user experience. He helps businesses develop their digital strategy, refine customer journeys, improve UX and increase online sales.
He is Founding Partner at Burn The Sky, the digital strategy and training business working with clients including American Express, CVC Capital Partners, Evolution Gaming, HSBC, John Lewis, O2, Paddy Power, PwC and global agency networks networks Dentsu Aegis, Havas, IPG, Omnicom and WPP.
He’s passionate about helping businesses build the digital skills and capabilities for their teams. Rob delivers face-to-face and online digital training for Google Digital Academy, AVADO, the IDM, E-consultancy, the Digital Marketing Institute, E-marketers and B2Bmarketing. He also lectures at HULT Business School and Kingston University.
Rob is Commercial Director with This Place, the digital design studio delivering world class user experience solutions for global retail, utility and Fintech clients.
Rob has written 3 Mobile best practice books
- Mobile Marketing Strategy Guide for Smart Insights (updated in May 2016)
- Mobile Marketing Best Practice Guide for E-consultancy
- 10 key decisions for M-Commerce success
CONSULTANT, TRAINER AND CEO, 2-THE-POINT, SINGAPORE
With twenty-five years of global Marketing experience, now works as a freelance consultant/trainer based in Singapore, specializing in Brand Marketing within the Asian region.
His aim (reflects in his company name “2-The-Point”) is to help marketing teams improve their business results through providing clear, practical recommendations based on the latest trends and best-practice. He also knows Pakistan well, having spent 5 years here as Unilever HPC Brands Director from 2001-2006
MANAGING PARTNER & BRAND STRATEGY DIRECTOR AT IAL, SAATCHI & SAATCHI
Nida Haider is the Managing Partner and Group Brand Strategy Director at IAL, Saatchi & Saatchi in Karachi. An English Literature graduate from Bennington College in the US, Nida has been instrumental in developing and expanding the role of Brand Planning in the advertising industry in Pakistan.
Nida has almost 20 years’ experience at top agencies like Young & Rubicam in New York City and Goodby, Silverstein and Partners in San Francisco. During her time at GS&P, her team won several International advertising awards for Doritos “Crash The Super Bowl” including an Effie for business results. Doritos also made advertising history by airing the first ever consumer-generated ad for a national stage. This was an industry first, that many now follow.
In 2010, Nida joined IAL, Saatchi & Saatchi as Head of Brand Strategy. Within a year, she helped bring home the first ever major international award won in Pakistan: the Communication Arts Advertising award for a print ad raising awareness for acid attack victims. This ad was also shortlisted for a Clio. Additionally, she has strategically led pitches that have doubled the agency’s business in just five years.
Her passions are travel, coffee and trying to make sense of millennials.
DIRECTOR, CONSUMER BUSINESS, THE SEARLE COMPANY LIMITED
Mustafa has been heading the Consumer Business of Searle - one of the fastest growing pharmaceutical companies, in Pakistan – since August, last year. Prior to this, he was the Managing Director, at Nielsen Pakistan, from 2013- 2016. He possesses over two decades of experience in insights, account planning, customer marketing, and general management, working with organizations such as P&G, Lowe, Unilever, Nielsen, and Searle. He is one of the founding members of the Market Research Society of Pakistan.
IDEA MAKER/ STORYTELLER
Danced with briefs, ran away with ideas, battled dragons, encountered monsters, was rescued by muses, climbed heights, saw wonders, experienced free falling, seized moments, battle scarred but never broken, interacted on a deep and productive level with Knorr, Lux, Sunsilk, Lipton Yellow Label, Brooke Bond Red Label, SunSilk, HBL, Engro Foods, and Gul Ahmed amongst others, thrives in a symbiotic relationship with brands, always in love with the first love, advertising.
CEO AND FOUNDER - FLYINGHEDGEHOGS
To grasp her Company Logo is to know Arshy Ahmad. No, she’s not flighty or liable to prick; she’s one who will win you the sky, and with enchanting adaptability, no less.
Arshy’s fourteen years of experience in Corporate Marketing add up as prolifically as the field itself. Primed with an MBA from the Institute of Business Administration (IBA), Arshy’s very first foray into Brand Management was with the renowned multinational consumer goods company, Unilever. After working for this prominent corporation in Pakistan and reaching a senior position at its UK division, she moved on to work at Coca-Cola, UK.
It speaks to Arshy’s keen attachment to kin and country when she left a climbing career in the UK to return to Pakistan. Once home, it took her three short years as Media and Digital Head of L’Oreal to become its General Manager of the Professional Products Division. With a relentless appetite for striking her own path and making her own mark, she founded the brand consultancy, Flying hedgehogs (a sole proprietorship) in January of 2014.
Flying hedgehogs specializes in Brand Strategy Development and 360-Degree Marketing Plans. As a small startup, Arshy’s vision for Flying Hedgehogs is to satisfy her personal passion, drive, and creativity, by serving as exclusive a client-base as possible. There is no ocean too wide and no peak too steep for Flying Hedgehogs to circumvent. Indeed, chartering Flying Hedgehogs comes with the commitment that if you want that endless blue sky, you shall have it.
Is the Chief Commercial Officer of Jazz, Pakistan’s leading telecom operator with over 50 million subscribers. Prior to his position as CCO, Asif was Chief Marketing Officer with JAZZ.
Asif has over 20 years of Marketing, Commercial and leadership experience for both fixed line and mobile networks with expertise in both terrestrial and submarine communications at several telecom organizations in Europe, Africa and Middle East. He is a specialist in launching telcos in technologically challenged markets like Senegal, Mauritania, Guinea, Ghana, Nigeria, Sudan, Chad and Mali.
Before Jazz, Asif was Group Commercial Director for Espresso Telecom, where he headed prioritization of business and consumer plans for its five operational units. He was Managing Director of Orange UK and has held several strategic and leadership positions at Wanadoo, Talk Talk and O2 UK.
Asif is a British national, with master’s degree in business Administration from Ashridge Management School, UK. Additional Asif is a Chartered Marketer having gained his certification in 1997. He is a global citizen and is fluent in English, Urdu Punjabi and has a basic proficiency of Arabic and French.
FILM DIRECTOR | CEO DREAMTEAMFILMS
Amena Khan, a tier-1 film director of Pakistan, started her career in theater, steadily moving forward as she’s worked as an actor, anchor, editor and director on television. For over 18 years, Amena has been well known as one of the few leading Ad-film Directors of Pakistan. She established DreamTeamFilms, a film production company, in 1999 and has been successfully delivering quality films for both local and international clientele/brands. She owns a state-of-the-art post-production studio, two more film companies and a budding organization specializing in stop-motion animations and comics. Winner of several laurels and awards, including Lux Style Award, IM award, she believes in adventure, building teamwork, no compromise and delivering excellence. She’s played a central role in revamping and upgrading the look and perception of many brands in Pakistan. Fearlessly been the first to introduce many contemporary filming, stunts and special-effects techniques to our media industry, building skills of both on-shoot and CGI/post-production related local personnel. She’s launched musical careers of several Pakistani music stars with unforgettable videos, and directed commercials in picturesque locations across the globe, featuring famous Pakistani, UAE, Egyptian, Brazilian, Lebanese and Indian (Bollywood) celebrities and stars. Moving into feature films, Amena is a force unstoppable.
FARAZ MAQSOOD HAMIDI
(CO- FOUNDER- THE D’HAMIDI PARTNERSHIP)
Faraz is an advertising legend. He has been spotted scaling the K2 on weekends with his Russian mistress, Anya Petrolova, and her beloved uncle, Sacha Gorky — his mentor, and the inventor of the full-stop. He is loved and despised (sometimes on the same day) for his monumental talents. He has been known to bring a Bengal Tiger to its knees by coyly whispering forgotten Punjabi slurs into its ear. He can cook a neat desi omelette with one hand while conducting the Vienna Philharmonic Orchestra with the other. In his downtime, he hang-glide over the cliffs of Murree. He writes poetry that gives Shakespeare convulsions in his grave. His last novel was on the New York Times Best Sellers List for countless years and was penned overnight in Morse Code. He has cursed; he has lied; he had to leave a trail of broken hearts behind to be married to the most beautiful woman in the world — who knows nothing of Anya (... well, not yet). His children, both blond, entered the world holding onto their personalized silver spoons. his family traces its roots to the tallest tents of the first Muslims. Conquest is in his blood — which runs like the currents of his fabled imagination. His dreams are decoded fortnightly to set the economy right. Presidents swear by me. Victoria’s Secret sends him samples to approve. He has written headlines on scraps of paper that have changed the course of history. He can speak in Mandarin to the Chinese and in sign-language to the North Koreans. Although he is temperamentally reclusive, his executive office handles all his fan mail — which comes perfumed. The French are devotees of his sense of style; the Japanese have covertly transcribed his moral conscience and personal integrity into a manual; the Panamanians are opening the debate to rename their canal after his late-great-grandfather, who was lost at sea — and was last spotted doing the butterfly across the South Pacific and may still be. He is the subject of the BBC’s next documentary on Mass Influence. Spielberg insists on filming his bio-pic. Once, during a picnic in Aleppo, he negotiated a peace deal with ISIS — just to see what it feels like. The UN has asked to charter aircraft for him should he ever care to visit with his good friend, Angelina, who shares creative vision and his sense of humour. (Oh, the peals of laughter!) He has done all of this. But he has never had a chance to applaud his agency's work.
SHAHBAZ MAQSOOD KHAN
DIRECTOR MARKETING AT JAZZ
Shahbaz Maqsood Khan is the Director Marketing at Jazz, the biggest telecom brand of Pakistan with more than 50 million subscribers.
He has over 15 years of diverse management experience in Brands, Category Management, Sales, Media & Digital transformation. Shahbaz has held strategic leadership roles through most of his career while managing different brands in various categories both locally and globally.
In his current role, Shahbaz has been accredited for bringing back the biggest brand of Pakistan, Jazz. He has devised a robust brand strategy and introduced Jazz as a single brand architecture with complete ecosystem of mobile financial services, devices, internet, voice & digital solutions.
In his previous role at Telenor, he was responsible for bringing in exceptional business results & brand growth. During his FMCG stint at Unilever, he steered the vision & brand strategy for globally renowned brands like Lipton, AXE & Brooke Bond both within and outside of Pakistan.
Shahbaz has an ambition of contributing positively towards the people and image of Pakistan. Which is strongly reflected in the communication of brands that he has led over the years. He is an MBA from NUST Business School with specialization in International Marketing & Technology Management.
(CONSULTANT MARKETING, BRAND DEVELOPMENT, COMMUNICATIONS-STRIDE, THE NETHERLANDS)
Extensive global experience in Marketing, Management, Brand building and Communications in numerous capacities including VP International, Regional SVP, CMO, Agency Managing Director, Worldwide Account Director ,and Marketing Consultant. Waheed has managed global brands and businesses across a range of categories (FMCG, Technology, Durables, Service and Financial) for clients such as Philips, Unilever, ING, Commodore, Colgate Palmolive, Toshiba, Nestle and Emirates. Waheed has set up global multi-cultural and multi-discipline teams to build brands, strengthen agency networks, turn-around troubled businesses, and convert sour relationships into partnerships. He also led re-structuring and centralization of several global brands, developed centralized marketing, brand and communication strategies, helped rooting core business activities into a single focused vision, managed the transition, established global centres of excellence and global leadership teams for several global brands. During his long career he has been based in Germany, Dubai, Pakistan, Indonesia, Singapore and The Netherlands with O&M, JWT, Y&R, DDB and Commodore.
DIRECTOR OF LUMS CENTRE FOR ENTREPRENEURSHIP
Starting out with a Bachelors Degree in Economics, History and English Literature FSJ as he is commonly known brings 30 years of experience in advertising, Television, 3G telephony, New media and digital publishing to his current role as an entrepreneur, angel investor and mentor to a number of technology startups in Pakistan.
In his current involvement with companies like XGear, Travly, Patari, Cfx Comics, AutoX, Fictive Labs and Bookme he develops, articulates and helps execute business strategies for growth.
Recognizing the inexorable shift towards e commerce, information, data flow measurement and analysis FSJ is the key evangelizer for going digital with almost any business and is a strong believer for data being key to customer understanding and the most important growth driver.
He is currently the Director of LUMS Centre for Entrepreneurship.
Fouad Husain, the Media guru of Pakistan, pioneer of many firsts, inspiration for all redesigned the process, developed individuals and the the abc of Media.
18 years of stellar experience which focus on strategic communication planning involved with brands and media vendors in various roles of brand marketing, research, channel sales, media planning, content, and recently digital.
Prior to his role as CEO, GroupM Fouad has had a long association with his company as MD Mindshare where he brought the agency to not only the biggest and best stature in the market but also won the first Campaign Asia media agency of the year award.
Being in the epicenter of brands, media and agency he has played a major role as a strategic advisor to both clients and media networks. He contributed to building the locally produced international franchises like Pakistan Idol & Masterchef paving the way for a completely new avenue of programming and brand affinity; first ever deal structuring with Geo for the cricket world cup of 2007; winning more than 15 international and local awards year on year; and now carving the Digital path for the industry with the first ever GroupM Digital Day in the market, winning Digital Agency of the year.
DR EHSAN UL HAQUE
MARKETING PROFESSOR SULEMAN DAWOOD SCHOOL OF BUSINESS & LUMS
Dr Ehsan ul Haque is Professor of Marketing at the Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan. He has contributed several cases and articles to regional and international books and journals. In 2010, Dr. Haque co-authored Principles of Marketing: A South Asian Perspective with Philip Kotler, Gary Armstrong and Prafulla Agnihotri. This book has become a standard undergraduate marketing text in the South Asian countries. Dr. Haque has played a founding role in the establishment of two important institutions in Pakistan—LUMS and the Small and Medium Enterprise Development Authority (SMEDA). At LUMS, he has served in a variety of administrative positions over the last thirty years, ending his administrative stint after serving as the Dean of the Business School. At SMEDA, he was the founding chief operating officer of this federal government agency.
ASSISTANT PROFESSOR, IVS (INDUS VALLEY SCHOOL OF ART & ARCHITECTURE)
Madiha Aijaz is a photographer and filmmaker. She holds an MFA in Photography & Related Media from Parsons - The New School and Bachelors in Design from the Indus Valley School of Art & Architecture (IVS). In 2007, she was awarded the Fulbright scholarship. Her experience in the development sector includes; as the head of Education, Communications and Outreach program for the International Union for Conservation of Nature (IUCN), Pakistan. She was also the program head of the Postgraduate Diploma in Photography at IVS. Her photographic work on the Hindu temples in Pakistan was published by Niyogi Books in New Delhi (Abbasi, Aijaz, Historical Temples in Pakistan – A Call to Conscience, 2014).
She is an Assistant Professor at IVS and teaches film, photography and design courses.
PARTNER, ECOM PK PVT. LTD
A graduate of the Judge Business School, University of Cambridge, Koraishy started his career with a brief stint in sales at the agrochemical and pharmaceutical company, American Cyanamid.
He moved on to Unilever where he spent almost eleven years working on some of the company’s top brands including Surf Excel, Sunsilk, Fabric Care portfolio, Brooke Bond, Lux, Ponds, Rexona and Axe progressing from management trainee to regional brand activation director (Skincare & Deodorants) during that time. During his stint with Unilever he worked both in Pakistan and internationally in Thailand.
Subsequently, he joined PepsiCo as Marketing Director Beverages for the Pakistan market unit (responsible for Pakistan & Afghanistan). Highlights of his tenure there included a PAS Award in 2012 for Pepsi’s 2011 Ramzan campaign and winning PepsiCo’s global Mountain Dew Un-containable award for delivering sustained growth in the largest Mountain Dew market outside the USA in 2011.
After leaving PepsiCo, Koraishy worked at Damas in the UAE in the luxury retail industry as Marketing Head covering UAE and all markets in the Middle East region. This stint was followed by a stint as General Manager Marketing at Tapal Tea, which is Pakistan’s largest tea company.
Since mid-2016 Khurram has been involved with ECOM PK Pvt. Ltd, an ecommerce management company, as a partner focusing on strategy and business development.
In 2014-15, Koraishy has also served as the Chairman of the Pakistan Advertisers Society, which is an industry body that represents the industry’s interest in various forums including lobbying with the government.
Khurram enjoys a round of golf in his free time and works out regularly in the gym.
(M.D , NIELSEN PAKISTAN)
Quratulain has over 20 years of marketing research management & training experience with Aftab Associates and Nielsen Pakistan. The first urban Socio-Economic classification system (which is used till date as the common currency) was developed by her in 1998. She also developed the rural socio-economic classification system in 2002. She is currently Representative of ESOMAR (The Global Society which promotes and regulates market research practices worldwide) for Pakistan. Understanding the attitudes and behavior of Pakistanis is her passion and she is a regular speaker at various educational institutions.
REGIONAL DIRECTOR, APRAIS
Sensational, motivational, intellectual, experimental, practical and above all, highly experienced and innovative, Sunil is all that and more! His 28 years in advertising in top executive positions in one of the largest communication companies in India, Hindustan Thompson (JWT), and managing clients like PEPSICO, Nestle, Hero Group, SmithKline Beecham, Unilever, Godrej, DeBeers, Kellogg’s, DSP Merrill Lunch, Mattel, Standard Chartered Bank, etc. have resulted in a wide range of experience across diverse brands, consumers and markets. He has been a witness to, and a part of the sweeping changes that have overtaken India in the last decade.
For the past 10 years he has run his own consultancy company, Igniva Consulting and also represents APRAIS Worldwide as Regional Director in South West Asia, specializing in evaluation of client-agency relationships, and Results International, a financial advisory, as Managing Partner-South Asia.
He has anchored serialized TV programs on Marketing and Advertising; acted in feature films; lectured in Management Institutes across India and has been the keynote speaker at forums like IAA, etc., and continues to be actively involved in theatre and sports commentary.
ASSISTANT PROFESSOR, HABIB UNIVERSITY
Saima Zaidi is an Assistant Professor of Practice in the Department of Communication and Design at the Habib University, Karachi. She has been teaching concepts of design, as well as typography and visual communication since 2000 at the Department of Visual Studies, University of Karachi and for several years also at the Indus Valley School of Art and Architecture, Karachi.
She has researched, edited and designed the acclaimed book titled Mazaar, Bazaar: Design and Visual Culture in Pakistan published by Oxford University Press, Karachi (2010), in collaboration with the Prince Claus Fund Library, Amsterdam.
Zaidi’s practice focuses on editorial design and curatorial projects. She is core team member of Numaish-Karachi, an award-winning collective engaged in designing interdisciplinary interventions in the public realm. An upcoming international place-making project is ‘DIY City-Karachi, Manchester’, an amalgam of design, culture, science and technology in partnership with MadLab and the British Council, Pakistan.
She has an undergraduate degree in Communication Design at the National College of Arts (NCA), Lahore, and received her Masters from the Pratt Institute, New York.
FMCG MARKETING AND SALES PROFESSIONAL, UNILEVER
Fariyha Subhani has 20+ years of leadership experience across brand building, brand development, sales and customer development. She has worked extensively with consumers and customers, developing strategies, innovation ideas, advertising development, on-ground and digital activations, locally and in International roles
She has a strong capability and experience in end-to-end business solutions, demonstrated through turning around not just brands but entire categories at Unilever. Her most significant achievements were turning around brands like Lux, Surf Excel, Fair and Lovely and returning them to double digit growth. Most recent is the turnaround of entire Ice cream business for profitability and growth. She has vast experience working and heading Homecare, personal care, Foods and refreshments categories.
As a leader most rewarding has been recruiting, developing, enabling and empowering world class talent and teams and helping consumers to look good, feel good and get more out of life
Fariyha loves travelling, exploring, music, movies, enjoying different cuisines, fitness. She also enjoys socializing and spending time with family.
HEAD OF CORPORATE AFFAIRS & MARKETING AT UNITED BANK LIMITED (UBL)
Ali Habib brings with him 27 years of professional experience spread over the banking and fast moving consumer goods (FMCG) industries, both in Pakistan and the Middle East. His prior assignments include Marketing Manager at Procter & Gamble (P&G), Marketing Director at Reckitt Benckiser and Head of Corporate Affairs at Standard Chartered and NIB Bank. Ali has been with UBL for the last 18 months where he has led an increasingly aggressive and coordinated approach on the Bank’s brand development and communication efforts. Ali is an alumnus of Aitchison College Lahore, and holds an MBA from the Institute of Business Administration (IBA), Karachi.
SEEMA TAHER KHAN
CHIEF EXECUTIVE OFFICER OF AIRWAVES MEDIA (PVT) LTD.
Married for 37 years to Taher Khan, Chairman of Interflow Group of companies. She is currently the CEO of Airwaves Media which includes TVOne, Newsone & Waseb TV, Director of Radio 1 and CEO of Pyramid Production. President and Creative Director for Interflow and group companies. She has spent 26 years as an advertising practitioner engaged in the creative execution of multiple multinational and national brands campaign. Seema has directed and produced hundreds of Television commercials and public service communications. Travelled extensively attending international conferences and seminars on advertising and worked with foreign production houses all over the world. Produced and directed several plays and serials for TV One and political talk shows for Newsone. As CEO of Airwaves took charge of the company in 2005. Today TVOne is a premium channel, and Newsone & Waseb have made their mark in the electronic media.
She has initiated, sponsored, developed, produced and implemented hundreds of Welfare projects, media and on ground particularly for women and children. Worked in collaboration with UNICEF on Rights of Child, Polio and Women Welfare and UAIDS projects. She is the Member Executive Committee of Cancer Society and a Patron on Fatimid Foundation 1985 till today. Member of Think Tank for Hisaar Foundation, an organization of Food and water sustainability.
GROUP HEAD MARKETING, SILK BANK
22 years of marketing experience at Unilever focused on brand development and strategy, country operations management and risk management. Left Unilever in Aug 2015 and now working as Marketing Consultant.
Joined Unilever Pakistan in 1993 and career highlights include category and brand strategy development and deployment e.g. turning around the Wall’s Ice Cream business and establishing it as a Power Brand. Changing the Laundry category dynamics via launch of mass market brand. I have also worked in the Household Care and Channel Development roles in Unilever.
In 2007, I moved to Unilever Head office in UK as Global Audit Director Categories and Marketing, and I have been involved in pioneering and establishing the marketing risk and control management process for Unilever Categories at a global, regional and country level. In this role I have worked with all the Global Categories (Foods, Personal Care, Home Care and Refreshment) and leading countries (USA, France, Italy, Netherlands, Russia, Poland, Portugal, Greater Caribbean, Singapore, Greece, etc).
SYED ABDUL KARIM
Syed Abdul Karim Tanveer has been working in the advertising and branding industry for over 15 years with experience spanning across markets (Middle East, South Asia and North America), across disciplines (Branding, Activation, Digital, Retail, Experiential) and across categories (Telecoms, Beverages, Snacks, Foods, Household, Automotive and more). Journey began with Ogilvy in Pakistan from 2000 and continued with DDB for 8 years in the Middle East. In his last role he was Head of Branding for Mobily - a leading Telecommunications company in Saudi Arabia before relocating to the United States where he is working independently as a strategy consultant.
Besides building brands, he is an avid thought leader and trainer focused on branding and the changing world of communications. Abdul Karim also actively participates as a speaker, writer and blogger in his free time."
(MD – STARCOM MEDIAVEST GROUP, INDONESIA)
Over the last 18 years, Yasir has worked in media on the agency and broadcaster side. During his agency career, he has held leadership positions in Singapore, Indonesia and Pakistan. Yasir took charge of SMG Indonesia in 2013 and is responsible for expansion and future proofing of the agency in Indonesia. Prior to joining SMG, he was the Regional Lead for Unilever - Southeast Asia and Australia, at Mindshare in Singapore. He was responsible for Unilever team targets, identifying opportunities and scaling ideas across multiple screens, for the Unilever brands. Yasir plunged into the digital space when he took a 3 year break from the agency life in 2007 and joined GEO TV Network, where he was responsible for Partnerships, Licensing and Digital Platforms. He successfully launched some first-to-market digital initiatives like the News alert via SMS, mobile content services and Pakistan’s first live streaming channel on You tube. Yasir has also served on Jury for several key media industry awards in Indonesia and Singapore.
FARHEEN SALMAN AMIR
Her 18 years as a marketer can be summarized as “If you love your job, you’ll never have to work another day in your life!” She is the Board Director Foods & Refreshment – Unilever Pakistan 2016 till date. She has been involved with Unilever since 1998 and has never looked back. Travelling throughout the world for various operational and professional courses, be it Global Impulse Brand Development – London 2015 or Unilever High Potential Leadership program – London 2012 or Competitor Intelligence & External Focus – Shanghai China 2010 she has progressed with time and has been able to attend to various avenues at Unilever be it Mass skin, Ice cream or Food and Refreshment. She’s married to her best friend & have 2 boys under the age of 10 (She is a proud homemaker after work and assuage her natural guilt as a working mom by indulging in an endless stream of activities for her kids....such events not only help her kids’ social development but also hone her skills as a marketer who’s always on the lookout for emerging consumer trends.