PAS Awards competition is one of the initiatives of Pakistan Advertisers Society (PAS) that celebrates and acknowledges ‘ideas that works’. It recognizes the most effective pieces of marketing and advertising communications and is known as the pre-eminent award programme of the Pakistan marketing, advertising and media industry.
Winning the PAS Award is a symbol of achievement. It is about meeting a challenge and succeeding. Clients and Agencies must demonstrate a partnership in the creation, management and building of a brand.
Structured on world class standard with the help of Effies Worldwide, the PAS Awards is considered to be the most credible and the only platform that recognizes great work. The Jury panel comprises of handpicked industry stalwarts from Pakistan and around the world. These includes experts and specialists in the field of marketing, advertising, media and academia.
Having established itself as one of the most premier award programmes, PAS is committed to aspiring young professionals and celebrating the success of the Pakistani marketing and advertising industry.