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Frequently Asked Questions

What are the key dates?
  • Last date for submission entries: February 10, 2018
  • Jury Sessions: February-March 2018
  • PAS Awards 2018 Event: Saturday, April 14, 2018
How much is the entry fee?
One or more than one campaign
submission across any category:
(Fee per entry in regular or special)
USD 350
Single campaign submission in
Multiple categories:
(Subsequent entries)
USD 200
Submission Fee for Platform Awards
(Best in TV/Print/Radio/OOH Only)
USD 135

Important: The above fee is exclusive of all taxes, where applicable.

How can I enter?
  • Log on to our website ( and go under ‘how to enter’ section for details.
  • Identify the category specific to your campaign from the Award categories.
  • Submit online entry at
  • Review the checklist before submitting your entry.
What campaigns can enter?

Any and all marketing efforts, whether full campaigns or unique efforts that commercially ran between 1 January 2017 and 31 December 2017 are eligible to enter.

Who can enter - Clients or Agencies?

Anyone can enter with a campaign. We encourage that clients and agencies should work in tandem to enter the competition.

Can two companies enter the same work?

No. Clients and agencies should jointly make a submission.

Can I submit work that has already won at another award?

If your campaign has won PAS Awards previously, then it is not entitled to enter again. However, if your campaign has won an international award, you may enter the same campaign into PAS Awards 2018, as long as it falls within Jan-Dec 2017 qualifying period.

Can one campaign be submitted in multiple categories?

Yes, PAS Awards 2018 encourages a single campaign to be entered in multiple categories. There is no restriction on the number of categories. You can also submit execution elements of a single campaign in another relevant special category. For e.g. digital leg of a 360deg. campaign can be submitted in Best in Digital category. Similarly, print part of the same campaign can be entered in Best in Print. So on so forth.

In case of multiple submission, do I simply clone and submit the case?

NO, Please ensure that after cloning you customize your submission making it relevant to the category in it is being submitted. Many cases have been disqualified on this basis.

What is the difference between Campaign of the Year and Top Brand Award?

In Top Brand the judges evaluate the entire marketing and communication efforts that was carried out within the year. It is not just a single campaign. You have to enter a separate submission to compete in this category.

For Campaign of the Year, it is restrictive to only one effort. Entrants do not have to specifically make a submission in this category, all the winners of regular categories compete for this award.

What is the difference between Campaign of the Year and Best Nationally Originated Campaign?

In Campaign of the Year all efforts, whether local, regional or global can compete. In contrast, in Best Nationally Originated Campaign only local ideas are rewarded.

Do we have to make a separate submission for Campaign of the Year and Best Nationally Originated Campaign?

NO, you don’t have to make a separate submission. All campaigns entered in regular categories are automatically considered for the award.

How does the award programme ensure confidentiality of the written material submitted?

The award programme ensures full confidentiality. These are done through the following steps:

  • All the judges sign a NDA.
  • No written material is handed to any of the jury members.
  • Judges with any kind of conflict of interest are not allowed to viewing the entry forms.
Can I change my entry after the submission has been done?

Entries once submitted cannot be changed.

Does the award secretariat review all the submissions before presenting it to the jury, so any omissions or deviations that may result in disqualification can be identified and entrants given a chance to correct it?

Due to sheer quantum, the secretariat does not review all the submissions. It is the responsibility of the entrant to ensure that all the rules and guidelines have been followed. We encourage all the entrants to thoroughly review the Entry Kit for making a successful submission.

Can I withdraw my submission?

Yes, you may cancel/withdraw your submission, but not later than January 20, 2018. In case of cancellation/withdrawal, only 50% of the payment will be refunded.

Will my entries be returned to me?

The material submitted as an entry to PAS Awards 2018 becomes the property of PAS and will not be returned to the entrant.

Who will judge my work?

Your entries are judged by a handpicked panel of experts from all around the world. These includes specialists in the field of marketing, advertising, media, marketing research and academia.

What is the scoring criterion?
Strategic Challenge + Objectives23.33%
Bringing the Idea to Life23.33%
How many winners are going to be there in a category?

There is only one award per category. However, there can be more than one winner/s in case of ties.

Is there a possibility that there is no winner in a category?

Yes. There is a minimum benchmark to qualify each round. There may be a case where the entire category is dropped, as no entry qualifies the minimum benchmark. This can happen at any round of the judging process.

Can my campaign win more than one award?

Yes, if the campaign is entered in multiple categories, it may win more than one award.

When will I know if my work is successful for nomination?
  • The result of the screening jury round will be announced on our website ( in March 2018
  • The results of the final jury round will be announced on the website with top three nominees in each category in the first week of April 2018.
  • The winners will be announced at the PAS Awards 2018 show on Saturday, April 14, 2018 in karachi pakistan
When will the winners be announced?

Winners will be announced at the PAS Awards 2018 event to be held on 14th of April, 2018 in karachi pakistan.

In case of Winner, who will receive the trophy?

If your case is a winner, we invite all the partners that have been stated in the credit form to come on stage and receive the award. The trophy can be kept by anyone, however, additional trophies can be personalized with an individual’s name and purchased from the PAS Awards Secretariat. The cost of an extra trophy is USD140+Tax.

What credit would I get as an agency?

Even if the entry is submitted by the client, we emphasize to credit the agency in our credit form. When the nominees/winners are announced:

  • agency name is mentioned on all the nominee slide and winner card.
  • certificate of recognition to the agencies of the nominees.
  • extra customized trophy for the agency on order, in case the client retains the trophy.
What payment methods are accepted and where should I send it?
Courier & Hand Delivery: (Pay order, cheques, etc.)
Pakistan & Other Countries:Pakistan Advertisers Society
Office 403, 4th Floor, Clifton Diamond, Behind Chase up, Block 4,
Clifton, Karachi, Pakistan.
Tel: +92 (21) 3583 6072-3.
Iran:Tose’e Sezel Fanavari Etelaat Raybod Co.Ltd
Building #6, Unit #8, Mehr Alley, North Kargar Street,Tehran, Iran
Tel: +98 021 6-6950094
Cell: +98 912 4888569
Direct Bank Transfer: (For countries other than Iran)
Pakistan & Other Countries:Account Title: Pakistan Advertisers Society
Account #: 18-1217887-01
Bank: Standard Chartered Bank
Branch: Main Branch, I.I. Chundrigar Road Karachi, Pakistan
IBAN: PK41SCBL0000018121788701