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How To Enter

How to Enter

PAS Awards recognizes the most effective piece of marketing and advertising communications. Clients and agencies must enter as a team to showcase the great work they have produced.

PAS Awards accepts submissions ONLINE ONLY.

ELIGIBILITY: Efforts executed between 1st January to 31st December 2017 in your market.


For more details please refer to the ENTRY KIT.

Online Portal

Register yourself now and familiarize with the requirements and information you need to complete there.

PAS AWARDS will only view the submitted entries; hence feel free to work as much as you like to perfect your online entry.

Key Features:

  • Cloning an entry for multiple category submission.
  • System generated invoice.
  • Sharing the entry form with your colleagues or other team members.
Entry Kit

To make a successful submission, Entry Kit should be your starting point.

It is the most essential document if you want to make an effective entry. We advise all our entrants to review it carefully. It has all the guidelines including eligibility criterion, how to enter, checklist, crafting the entry form, making of the show reel, how we judge, do’s and don’ts, category details and other details.


Entrants can choose from multiple categories and sub-categories to submit their campaigns.

Please ensure that you read the description of the categories/sub-categories before submitting your campaign.


A campaign entered in a regular category may be submitted in one or more special categories. However, you will need to complete a separate entry form, submit or upload a separate set of creative samples and pay the entry fee for the additional category as per the ‘entry fee’ policy under ‘Fees and Payment’ section.

Note: PAS Awards Secretariat reserves the right to re-categorize entries and split/redefine categories any time as it feels appropriate.


The communication reel should ONLY showcase the creative execution of the campaign.

DO NOT make your show reel an audio visual presentation of your written case.

Showcase complete commercials or marketing efforts except where editing is necessary due to time constraint.

Translation:Non-English executions should be with English sub-titles.
Time Duration:3mins max. for all categories.
5mins max for Top Brand category.

Important: Creative material becomes the property of PAS. If you are a winner, the video will be featured in the winner showcase on the website forever and will be used by the Awards Secretariat at their discretion.

Fee Structure
One or more than one campaign
submission across any category:
(Fee per entry in regular or special)
USD 350
Single campaign submission in
Multiple categories:
(Subsequent entries)
USD 200
Submission Fee for Platform Awards
(Best in TV/Print/Radio/OOH Only)
USD 135

Important: The above fee is exclusive of all taxes, where applicable.

Courier & Hand Delivery: (Pay order, cheques, etc.)
Pakistan & Other Countries:Pakistan Advertisers Society
Office 403, 4th Floor, Clifton Diamond, Behind Chase up, Block 4,
Clifton, Karachi, Pakistan.
Tel: +92 (21) 3583 6072-3.
Iran:Tose’e Sezel Fanavari Etelaat Raybod Co.Ltd
Building #6, Unit #8, Mehr Alley, North Kargar Street,Tehran, Iran
Tel: +98 021 6-6950094
Cell: +98 912 4888569
Direct Bank Transfer: (For countries other than Iran)
Pakistan & Other Countries:Account Title: Pakistan Advertisers Society
Account Number: 18-1217887-01
Bank: Standard Chartered Bank
Branch: Main Branch, I.I. Chundrigar Road Karachi, Pakistan
IBAN: PK41SCBL0000018121788701
Sample Entry Forms
Sample Case Studies
Reasons for Disqualification

The following will result in disqualification and entry fee will be forfeited:

  1. Agency name, personnel pictures or interviews identifying the agency published in the Entry Form or on the creative materials.
  2. Submitting an incomplete Entry Form.
  3. Not abiding by any rules mentioned in the Entry Kit.
  4. Late Payments.
  5. Missed Deadline.

Important: The Awards Secretariat is not responsible for checking submissions for any reasons of disqualification. It is the responsibility of the entrant to ensure that the guidelines have been followed.