By the time a PAS Award entry has reached the winners’ circle, it has survived two rounds of evaluation. The lens through which each case is evaluated is effectiveness. PAS jurors seek results with context against challenging goals.
The jury panel comprises of some of the brightest and most experienced panel of experts, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research that have a proven track record of excellence in their area of working.
It is led by the Jury Chair, who is not involved in scoring any entry but monitors and ensures that the judging is fair and transparent and that every jury member performs the task with the highest integrity. The Chair is also the final authority in case conflict or decisions pertaining to disqualification or reclassification of a submission.
Any jury member that may have any kind of direct or indirect affiliation with the campaign or the brand or any of its competitor is not assigned that category or requested to recuse from judging the entire category.