Pakistan Advertisers Society (PAS) is a not-for-profit organization that collectively speaks for the common interest of the advertisers and is representative of 80% of the ad-spend of Pakistan.

Chartered in 1996, PAS is governed by a board of Council Members and directed by an Executive Director. The prime objective of PAS is to ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.

It aspires that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer.


A unified voice of advertisers; advocating and safeguarding their common interests and ensuring ethical and responsible practices in pursuit of excellence in the field of advertising.